Visual Artist

Conducted weekly audience and content trend research across lifestyle and consumer-focused platforms; proposed editorial angles and messaging strategies for six Xiaohongshu (RED) brand accounts, aligning content with platform algorithms and audience behavior.

Drafted and refined short-form promotional copy and captions, ensuring brand voice consistency and engagement-driven language across accounts.

Produced weekly WeChat Official Account roundup posts, responsible for copyediting, typesetting, and visual hierarchy to support clear information flow and brand positioning.

Translated and localized the Shanghai Xintiandi Instagram Global Operations Strategy deck (Chinese–English), ensuring consistency in branding terminology, campaign logic, and cross-cultural communication for international stakeholders.

Collaborated with the marketing team to support content planning and campaign documentation, strengthening coordination between strategy and execution.